Essay --

Executive summaryCSR implies that the company ineluctably to take into account, in the impact of its activities , all of its stakeholders , both internal ( employees , deal out unions) , or external (NGOs, local communities , customers, suppliers , organizations non-financial and Sh beholders notation). integrated Social Responsibility is establish on a corpus of standards and international standards that involve commitments from businesses, and on which they argon accountable . It covers all sectors, but to different degrees . Among the main sectors, retail are concerned because of their environmental, social and societal impact. Amazon company is therefore position of its firms to get involved and grow in basis of social office of the company. With a vast distribution network, it was able to penetrate the market of e commerce and have a competitive advantage through its tally chain. However, despite this success, there may be some gaps and limitations in terms of integration of CSR within the company. Content trigger4I-Amazon lend chain as part of its strategic management4 melioration of shopping methods4The coexistence of a variety of business models.5A thorough knowledge of customer demand5II-Introduction to Corporate social Responsibility6Definition6Communication6Implementation6Measurement7III-Critique of Amazons performance with regard to CSR7Conclusion8References9 IntroductionWorld number one in its market in practiced 15 years, Amazon is the global leader in electronic commerce. ab initio small bookstore in the new economy, the site is now a general distributor for food, clothing, electronic products, automotive equipment and others. Also offering some(prenominal) professionals services such as logistics... ... that it could improve customer service in the past through its depict chain. The e-commerce retailer fag end use its control in innovation networks of suppliers and customer satisfaction to better manage issues of sustainable gro wth. Now, Amazon is facing competitors who were able to tackle the project of sustainability in their supply chain and acting really in term of CSR. Amazon can take advantage of this opportunity to develop the CSR in order to fit customers and shareholders using this project as an added value. By Integrating sustainable development strategies of the supply chain, such as establishing a code of conduct for suppliers, waste matter reduction, reassess labor policy and human rights , optimizing shipping method and preservation energy , Amazon may become a more sustainable company and achieved more goals in term of corporate social responsibility.