Nursing Research article critique Effects of nursing rounds

The article Effects of nursing rounds on patients’ call light use, satisfaction and safety as reported by Meade, Bursell, & Ketelsen (2006) examines the possible implications that implementation of regular rounds by nurses might have on patients and nurses. The purpose of the study is to determine the extent to which the frequency of responding to call lights ‘affects patient-care management’ and the possible contribution that frequent nurse presence can make. The independent variables are scheduled one-hour or two-hour rounds as they affect the dependent variables of number and frequency of patient use of call button, patient satisfaction and the safety of patients.The research functions under the hypothesis that scheduled rounds by nursing staff, involving the performance of certain mundane tasks related to patient comfort and concerns, on medical, surgical or medical-surgical wards would have the effect of reducing the rate of use of call lights by patients, of increasing overall patient satisfaction and of improving the safety of patients. The relationship between the dependent and independent variables is thus expected to be positive. This hypothesis directly aligns with the specific purpose of the study.The literature reviewed in this study is quite comprehensive covering material from both classic and modern sources. Materials cited are from primary data sources and the majority fall within five years prior to the research. The concepts examined are rounding, patient satisfaction and call light usage. Table 1 provides a list of activities involved in rounding procedures. The literature review examines prior research exploring the variables under consideration such as the correlation between rounding and patient safety and between rounding and frequency of use of call light. The authors note, however, that specific research exploring the relationship of the nursing rounds on the aforementioned variables is lacking or inadequate. This r esearch presents new knowledge on the correlation between scheduled rounds by nurses only and improved care delivery.The theoretical framework that forms the basis of the research is that ‘improved patient-care management and patient satisfaction and safety are achievable with interventions that nurses can initiate and carry out.’ The research is of a quasi-experimental design which means that the researcher had little influence over the assignment of the hospital units into either of the experimental or control group.Hospitals opted to experiment with either a one-hour or a two-hour round in a medical, surgical or medical-surgical unit plus a control group in a separate unit over a four week period. Some administrators were asked to change a particular choice, however, so as to ensure equitable distribution across groups. Nurses in the experimental groups were trained on the procedures to follow during the rounds. The control group received no intervention but was brie fed on how to record the use of call lights by patients.The sample consists of 46 units in 22 hospitals across 14 states and representing both urban and rural populations. To be eligible hospitals were required to have medical, surgical or medical-surgical units, less than 5% external agency employees and nurse managers capable of overseeing the research. There is no evidence of randomization. Informed consent was through hospital administrators. The sample size is quite small given that there were only about 16 units per subgroup or a little over one per state. The sample size is not thus reasonable or equitable.Call light logs were used to record the room and time as well as to specify which of 26 given reasons, were responsible for patient calls. Patient satisfaction data was obtained from hospital administered surveys and questionnaires. Patient safety was recorded as the number of falls. Where reliability and validity of data was questionable they were not included in the analy sis.Data collection strategies were clearly described except for the questionnaire which the researchers had no control over. Data analysis procedures which include the use of means and t-test comparisons of the times that call lights were used among the groups. Ranking and classification were used to determine the seriousness of the calls made and the most frequent reasons. Paired t tests were used to analyze number of patient falls to determine patient safety.Results reveal that frequent rounds improve patient care as supported by the data showing one-hour rounds having a more significant impact on the other variables. The researchers believe that the findings are ‘generalizable to the majority of U.S. hospitals. This view is questionable given the numerous limitations of the research. Further research into the possible correlation of these variables in different hospital settings, across different units, among diverse populations is necessary. A more longitudinal survey wou ld best reveal generalizability.The sample size of the research was quite small. There was a lack of randomization so hospitals seemed to have chosen the experimental method that was more appealing to them. Researchers had little control over some of the instruments and thus were unable to ensure their reliability or validity. There were also no adequate procedures put in place to ensure nurse compliance in performing rounds and completing logs. Additionally staff may have been rotated between groups and thus brought practices from one into the other.The findings of this research, though not completely generalizable, have significant implications for nursing practice and general health care administration. If further research into the correlation between regular rounds and improved patient safety and satisfaction corresponds to the present findings then administrators will need to consider reorganizing their nursing schedules.The benefits to be gained from having nurses perform rout ine rounds seem to be positive and therefore the implementation of this method could become a mainstay of health institutions. Of course the research suggests that nurses do not have to complete these rounds, that other personnel could be utilized in accomplishing this. However, where constraints of resources are limited, having nurses complete regular rounds could be a very economical option.Meade, Bursell, & Ketelsen (2006) suggest that the consequent impact of these rounds on overall patient satisfaction and safety could have a corresponding positive effect on the number of lawsuits filed against hospitals for negligent practices. More routine monitoring of patients implies that nurses are able to check both serious and non serious matters before they escalate. Particularly with one-hour rotations serious relapses in patients’ health while they are unsupervised would be avoided. It is in the rare case where patients experiencing difficulties are unable to get medical assis tance in a reasonable amount of time. Discomfort could therefore be estimated during these routine visits.This could be a solution administrators use to address nursing shortages, ensuring that patients are adequately monitored. Long-term scheduling of rounds could be done in little time bearing in mind staff allocations. Where necessary other staff may be utilized even alternating rounds with nurses so that the patient is visited by a nurse every two hours.Further nurses would be held more accountable for the patients in their care. Administrators contemplating this method could also consider using logs to record the time of patient visits and the state of the patient during these visits and requiring that nurses complete these logs. Though this suggests more time demands it will mean patients calling on the nurses unnecessarily out of the scheduled round times and nurses having more time in between to attend to critical matters such as patient education. Nursing schools will also have to consider including additional training on round procedures. ReferencesMeade, C. M., Bursell, A. L., & Ketelsen, L. (2006, Sept). Effects of nursing rounds on patients’ call light use, satisfaction and safety. American Journal of Nursing, 106(9), 58-70.

Reflective essay about the guest speaker Essay

I have been given the opportunity to attend one of the guest speaker events to write my reflective essay on. The guest speaker lecture I attended was a woman who had her own wedding company and as years went on she changed it to just focus on wedding cakes, instead of dresses and wedding events etc. The speech was very useful as the business student it gave me a wider knowledge and ideas for the future and I am so glad I attended because when you hear about another person’s journey through their business it helps you to understand more and focus on what’s important. She also spoke about the change in her technique to challenge competitors and blending techniques which she said in her speech â€Å" Niche was to give her clients exactly what they want when there’s conflict within the wedding party â€Å" which you would understand when you are getting married you want everything to go perfectly for your big day and everything to go how you planned it. So making the cakes she had to make sure especially for wedding cakes she always makes sure it is exactly how the clients asked for so there is no conflict and issues as a client it would be devastating seeing a result of the complete opposite of how you wanted the cake to be. It’s always important to keep the clients happy and impressed as it plays a big part in the company and you would want people to leave good and positive reviews and that’s how you build your company. The guest speaker also mentioned the economic climate which is a general characterization of the overall mood of the global economy or of a regional economy, which captures the status of the stock market, the perception of the economy by consumers, and the availability of jobs and credit. Business decisions such as hiring, borrowing, lending, and investment in new initiatives are often strongly influenced by the overall economic climate. The economic climate for her company was sweatshops because they have been a factor in the production of goods around the world for centuries but the globalization of business has led increasing numbers of major corporations to take advantage of low-cost sweatshops labor in developing countries. Recent examples of sweatshop conditions in the garment industry have caused an international outcry by Labour leaders and government officials. This whole situation made the clothing cost less than the retail price of fabric. Also, it all depends on the targe t market on who it is targeting at and in her company she had a lot of people that were size 14 plus. The recessions in the 1990s Were she wasn’t making enough money and it made it difficult for her to hold on to the business, the disposable income reduced as well as the wedding cakes were considered elastic products which meant the sellers and buyers adjust their demand for the good product when the price changes. Also, the guest speaker spoke about the disadvantages that affected her business was the changes in the law 1990 health and hygiene regulations. She spoke how this was a big impact on her business because of changing fashions and finding ways to keep up with the times and the little things count in maintaining a high-quality brand. All these things were really important towards her business because if you don’t follow the rules and regulations it can cause a danger to the company and she could lose it all. The implications of changing environment were keeping up to date with change as it plays a big part when having your own business and you are responsible for following and researching changes in the law. Attending wedding fairs was a chance for her to promote her business and give our business cards and people to get a taste of her company so they knew what the service and goods are if they wanted her for the future upcoming events. Along with that she also mentioned how she had wedding cake competitions which she enjoyed but you have to compete with others so clients come to her and not the other company’s. It was all about having the good product and knowing what the audience love, although it was a competition it was also about learning new techniques from others and others learning from her and how they do their design. She explained how learning from others isn’t always a bad thing, sometimes it’s good for you as if give you more ideas on how to improve and have better skills than what you already have and know.The pricing strategy is also important as she had to access the cost by monitoring the prices of competitions and having the interactions with customers have changed because of the internet where you have social media like Instagram, Facebook or your own business website where people have easy access and can easily contact you via message asking for quick information and you have other people who are already your client s writing feedback which catches other people’s attention as well.She spoke how if it was profitable, and explained that yes the wedding dresses were more profitable as there are the wedding every season of the month and the love of weddings, where every woman wants to look perfect with the perfect wedding dress on the big day. During the guest speaker event, I am so glad to have attended as I have learned many things from the guest speaker speaking about her company. She has motivated on helping me create ideas for what I plan for my future business/career. She also taught me that it is important to be up to date with the rules and regulations and always do research on anything especially when having your own business or if you wish to. You also need to think of contingency measure in different emergency and situations, doing this will make sure the events you hold or the finished product will be carried out smoothly with no conflicts. How I intend to implement ideas gained in the event to boost my future career, is by attending more of the guest speaker events and be involved when there are events going on to help me boost my confidence, doing this I know it will help me to understand more and also because I am studying business in most of my modules it helps me to understand each day. Doing research is r eally important before thinking of having your own business so it gives you a wider knowledge and keeps you aware of the advantages and disadvantages. References What is economic climate? definition and meaning (2017). Available at:  http://www.businessdictionary.com/definition/economic-climate.html  (Accessed: 26 November 2017). Sweatshop’s facts, information, pictures |  Encyclopedia.com  articles about Sweatshops (2017). Available at:  http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/labor/sweatshops(Accessed: 26 November 2017).

Principle of Managment Assignment Example | Topics and Well Written Essays - 250 words

Principle of Managment - Assignment Example Jose Jurdo executed his managerial expertise in the completion of the planned Food Eatery construction. The Food Eatery meant to offer both the staff plus the student quality balanced meals due to its location at the campus’ center. Additionally, the group scrutinized the project chart to ensure Jose Jurdo’s controlling function keenly kept the project’s deadline coupled with effective performance. In addition, there was task plan for each member coupled with time allocated for completion of the given tasks, so that the project’s results compilation is timely and of exceptional quality. Regarding the results of the undertaken project, there are attachments to this memo, where we are ready to expound further if the need arises. Feeney, Mary, and Leslie Sult. "Project Management In Practice: Implementing A Process To Ensure Accountability And Success." Journal Of Library Administration 51.7/8 (2011): 744-763. Web. 12 Feb.

Public Policy - Asian American (ethic studies) Essay

Public Policy - Asian American (ethic studies) - Essay Example opulation is characterized by at least three other demographic features; emergent patterns of geographic dispersion, historic patterns of geography concentration and an on-going pattern of striking population diversity. Similar to the assertion of Ali Shariati, (Emerson 67) affirms that through the public policy and Asian Americans, most Asian Americans have attained freedom after comprehending how historical forces operate and have shaped their lives. Issues of sentencing of the coloreds, racial profiling, and abuse of women were rampant in the past. However, after pushing for freedom, it culminated into the Public policy and Asian Americans; thus, historical issues of oppression have been appropriately dealt with. Social class and class structure is prison to human beings. In a demographic survey conducted to identify the geographic distribution of Asian Americans, it became apparent that pacific islanders, a group of Asians were mainly concentrated in urban areas. Mos t of them shared common values and had similar social class structure unlike lower-income Asians. In relation to the final prison, human beings by nature have a diverse range of choices to make in life. In support of this (Emerson 87), notes that we are free as human beings either to act in the right way or wrong way. This depends on the personal choices we make in life either to cause harm or good to others. This is a prison that has been facing most Asian Americans. According to the public policy and Asian Americans, Asian youth gangs work in conjunction with gangs. Groups have thus been established to work with corrective action departments in order to sensitize police officers on issues that are specific to Asian American youth. In order to consolidate power, hegemony is necessary if not a prerequisite condition. However, contrary to the observation made by Ali Shariati, the best hegemony is one attained through consent of individuals involved. Emerson (89), bases her argumen t on

The Place of African Traditional Religion in Contemporary Africa Essay

The Place of African Traditional Religion in Contemporary Africa - Essay Example The introduction of European Christianity and values separated the indigenous Africans from their traditional spiritual roots as well as their traditional distinctiveness as a spiritual people. Traditional African religion is focused on the existence of one Ultimate High God. However, the Europeans who introduced Christianity in Africa didn’t understand or properly appreciate the Africans own understanding of the Great Creator. They saw no resemblance between the God they talked about and the Africans own belief in the One Highest God and creator who was, Omnipotent, king, the Great Judge, Omniscient, Compassionate, Holy and Obscure, Immortal and Supreme (Olupona, 1991). The traditional African belief is that the Great One brought the mysticisms into being. He therefore is the creator and everything in heaven and on earth owes their origin to Him alone. He is the king of kings and can not be likened in majesty. He is above all grandeurs and divinities. He resides everywhere. Thus He is omnipotent and is able to do all things and nothing can be created apart from Him. He is behind all achievements. He alone can speak and accomplish his words (Olupona, 1991). In Yoruba myth, Sango once governed as the fourth Alaafin of Oyo. Sango is said to have succeeded his father as one of the early kings of Oyo, and several verses say that he became a king. He was recognized for his magical power and was feared because when he spoke, fire came out of his mouth (Olupona, 1991).  After his unusual life and controversial death, his friends esteemed him as a god. His cult has enjoyed the royal patronage of the Alaafin of Oyo, who is regarded as his descendant. Sangos cult played a significant role in securing the peoples loyalty to the Alaafin in the days of the Oyo Empire (Olupona, 1991)   History has it that he is the son of Yemoja, the mother goddess and guardian of birth. Sango had three wives. Sangos followers regard him as the epithet of

Assignment Example | Topics and Well Written Essays - 1000 words - 1

Assignment Example It is only by changing the mentality of human particularly the fishermen that the aquatic life will be protected from possible extinction. It is wrongful for a few individuals to engage in practices that benefit only a few but has dire consequences suffered by all. A good example is overfishing, which destroys aquatic life affecting even those who do not practice it. 2. How were your views and opinions challenged or changed by your reading of In Pursuit of Giants, if at all?   Before reading this book, I considered humans dynamic in that they can change their behaviors depending on the situation. However, reading this book made me realize it is not always the case. This is because people continue fishing using inappropriate methods irrespective of the fact that the species they are capturing are at the verge of extinction. The fisheries management, which is supposed to facilitate conservation of aquatic life, involve themselves in corrupt deals, which end up worsening the crisis. I t is pathetic to realize that the same governments that obtain a lot of revenue from export of fish are doing little to protect the life of the endangered fish species. 3. Name three industrial fishing practices mentioned in the book, and explain how they create bycatch and harm marine life.   Fishing can be done in large scale or small scale. Fishing is a practice that leads to killing of the highest number of animals. Large scale, commercial or industrial fishing entails capturing of large quantities of fish. In most large-scale fishing, destructive fishing methodologies are used, which leads to inadvertent capture of immature fishes as well as other aquatic organisms commonly referred to as bycatch. Some of the methods that lead to bycatch and have been mentioned in Rigney’s book include trawling, seining, and long lining. The above-mentioned methods are a true cruelty towards aquatic animals. Trawling entails using nets that are hooked to two t Using trawling as a fishi ng method results of both target and non-target species. Trawling, particularly bottom trawling leads to capture of large quantities of bycatch, which include all organisms that happen to be along the path of the trawl nets. Most of the bycatch die as the nets are dragged along the ocean floor while other dies when the nets are hauled from the ocean due to changes in pressure. This is commonly referred to as decompression. Additionally, the method leads to destruction of the ocean beds. Mid-water trawling is another commercial fishing method commonly used in different parts of the world and entails immersing nets net in areas with high water volume. The nets are then hooked to trawl door or towed behind two boats. Just like bottom trawling, Mid-water trawling leads to capture of high numbers of non-target species. Seining is another fishing methodology that leads to large numbers of bycatch. Purse seining is used to capture fish species such as tuna. Seining involves use of nets com monly known as purse seine. However, the method leads to large bycatch particularly of dolphins that are frequently found near tuna. Long lining involves sinking long fishing lines, Bout 50 miles in length, threaded with baited hooks. The line with the hooks is then hauled behind a boat or left afloat overnight. This method is mainly used

Attack Plan Essay Example | Topics and Well Written Essays - 1000 words

Attack Plan - Essay Example One person thousands of miles away can wreak havoc on an entire company. Computer networks are vulnerable attack and it is wise to consider those weak points in order to prevent attacks that can have disastrous consequences. This report will detail an attack plan on Goodwill Industries International. Background on Goodwill Industries International Goodwill Industries International is now a work wide organization that began as a grassroots effort aimed at providing underprivileged individuals with sustainable employment opportunities. Through a series of second hand stores and other facilities worldwide, this goal has been made a reality. Goodwill depends on a done network in the millions worldwide in order to meet its financial obligations and to keep thousands of individuals employed. The organization now largely depends on the Internet for its elaborate system of financial donors, without which it would almost certainly struggle to exist. Possible Attacks As Goodwill must keep a sy stem of donor records, these lists are readily available inside its network. We the donation sites to be shut down, it would debilitate the organization, which in the end would prove quite costs. Financial information that is leaked, or that falls into the wrong hands, would wreak havoc on millions of donors worldwide. An attacker would likely first seek to gain access to donor databases (Bayrak, et al 71). They could also work to take Goodwill Industries International offline. Attackers can also infiltrate donor information with malicious code, which would disable the ability of the organization as a while to access valuable information. Without access to donor records, a charitable organization such as Goodwill would struggle to raise the needed financial capital it needs on a monthly basis. In addition, an attack that threatens the integrity of donor information will also be an attack on the trustworthiness of the organization. If individual donors can no longer feel that their i nformation is safe with Goodwill, they will likely cease to give to the charitable organization. One goal of an attack of this magnitude would be that an individual or group of people simply want to cause harm to the organization. This could be as a result of simple malicious behavior, or because the individual holds a grudge of some sort against the company. In addition, accessing privileged donor information could destroy the integrity of the entire charitable industry concept worldwide. A secondary goal could be to actually use the personal information gained during such an attack to cause individual harm to a particular donor or group of donors. Social Engineering and Physical Security Social engineering could certainly give an attacker an avenue whereby contact with individual donors at Goodwill Industries International, enticing them to give more money to causes that are actually fictitious and non-existent. Phishing is one such strategy that could be utilized to trap users in to giving their password information, after which the attacker could easily gain access to privileged information (Mayur & Richards 69). This is a relatively simply strategy that Goodwill is particularly susceptible to. By creating a mirror image of the actual Goodwill site, donors could be tricked into thinking that the organization is actually asking for information when, in fact, it is the attacker that is seeking to steal their private information. In the end, social engineering

The impact on globalization in hospitality industry Essay

The impact on globalization in hospitality industry - Essay Example What is the impact of global marketing with regard to positioning and branding? The complexity of globalization is presented here as the positive and negative effects, implication to local government’s tourism policies and marketing strategies of the hospitality industry. Globalization has encouraged all kinds of people from all over the world to visit places of interest, to make business, study or to take a leisure vacation. As such, it is not rare to find different races of people gather in a place. What is the implication of this? This eliminates discrimination, brings cultural interaction and makes them understand each other. A friendly environment is created regardless of the color of skin. This gives an opportunity to managers of the hospitality industry to prepare a marketing plan that would suit to the individual culture and preferences of guests for a more profitable tourism. It makes managers understand different cultures. (scribd.com) Purposes of travel of people have increased the market base for the whole industry, as now, people travel not only for holidays, but for other reasons too. In India, statistics show an annual 13% growth rate in tourism. In 2006, tourists’ number is 4 million as compared to 2.06 million in 2002. (India tourism, statistics and figure 2004) Tourists’ arrival in China is 21 million in 2009. From this figure, a large number of tourists come from Asia, followed by travelers from Europe, and then visitors from America. Asian visitors go to China for sightseeing and leisure as the first priority, meeting business second reason, to work as third and, visiting relatives as last purpose. . (China National Tourist Office) As visitors come in to a tourist destination, they spend money that causes a multiplier effect in the economy. It has contributed to the GDP of countries; China, for instance has a total of approximately 5,201 hotels, a growth of nearly 20% since 1996. This represents a total of

Depend on the information that will given Essay Example | Topics and Well Written Essays - 750 words

Depend on the information that will given - Essay Example A lot of different countries all over the world tried school uniform but later on were forced to abolish it due to the liberalization of the society. In the United States, the policy of mandatory school uniform started in the end of 1980s and it was aimed at decreasing gang formation and bullying (Han 1). Hence, according to Guerino et al., national reports indicate significant negative tendency in behavior of students that are prone to display violence and abuse (2). Currently, facing the question of imposing uniform on their children, many parents have rather polysemantic opinion about it despite the fact that they used to wear uniform themselves in early school years. Majority of parents do not prefer the idea of egalitarianism, some people do not like the design or comfort of the concrete uniform, and others on the contrary view the uniform as a solution to financial problem. Analyzing all advantages and disadvantages of uniform policy, it is fair to state that there are number o f reasons for approval of mandatory unified cloths in educational institutions. Firstly, uniform eliminates social conflicts because children are not encouraged to amaze each other with new trendy cloths and stand out of the crowd. There is no opportunity to judge classmates by their cloth and organize social groups according to the financial status of a child. Secondly, uniform creates conducive school environment and maintains discipline as it is supposed that looking formal helps students feel and behave more professionally. Thirdly, with the help of mandatory uniform policy, it is less complicated to ensure safety within a campus. When everyone is wearing the same attire, any intruder to the territory of a school can be easily identified. In addition to the decrease of social tension, egalitarianism diminishes economic barriers between learners, whose decision-making process regarding what they should wear in the morning is simplified considerably. Moreover, general uniform does not affect family budget in the same rate as diversified wardrobe of the child that is supposed to take place in case there is no mandatory uniform. It is quite obvious that one complete set of uniform costs much cheaper than several attires for a child to alternate with each other. Furthermore, no matter whether uniform is obligatory or not, school’s administration still must control outward appearance of the students and set limitations and basic rules of dress code for not letting children to cross the line of permissibility and decorum. However, in case all students are forced to wear unified cloths, the need to keep an eye on children’s look and provide further restrictions and punishments for not following the rules languishes. Also, a lot of experts consider that wearing uniform develops team building and strengthens school spirit. All these educe pride for educational institution and enhance fellowship between students, who get the same conditions, opportuniti es and treatment. Looking more as integrity than varicolored mass helps unite the collective and foster so-called corporate ethics. Analyzing aesthetics, it should be stressed that not all parents have a good taste therefore frequently children may look inelegantly and even preposterous meanwhile properly sewed uniform is able to liquidate some flaws in person’s appearance. Finally, the most important argument that convinces to stick to the uniform policy is

Condom Manufacturers Essay Example for Free

Condom Manufacturers Essay 1. The online survey is faster and inexpensive, regardless of sample size; there are no printing, postage, labor, travel or telephone costs. And the answers are more honest than other channels. 2.(1) do you like shopping online? A. Yes B. No (2) Do you know where you can get a condom? A. Yes B. No (3) Which place is your prefer for purchasing the condoms? A. Supermarket B. Vending machine C. Online D. Sex shop E. other place (4) Do you feel embarrassing or strange feeling when you are buying condoms? A. Yes B. No (5) Is it convenient for you when you want to buy condom? A. Yes B. No (6) Why do you think it is difficult to obtain a condom? A. too expensive B. they are sold too far away C. embarrassed D. it is hard to find a good brand 3. In order to know the reason why there are 30% buyers still have some reservations about buying condoms, first of all, we have to use the survey methods of primary research. Secondly, the motivation research can be used, which consists of projective technique and focus group discussion. We can give some incomplete sentences  and ask the research respondent to complete them. Therefore, we can base on the result to analyze the personality and innermost thought of the respondent. Moreover, observing consumer behavior in the marketplace is another important way to collect market research data. We only record consumer behavior without questioning them and usually without their even being aware of the process. For example, do the buyers read the package? Do they compare prices? The last method is called experimental research. If Durex Company increase the retail price of a particular product, will that lead to fewer sales in the store? To discover the correlation between these factors, we may conduct an experiment, in which we gather data by manipulating certain factors under tightly controlled conditions to test cause and effect. For example, we can change the price for one group, and observe the effect of that change on anther variable, usually sales. After the data have been collected, the final step is to analysing, interpreting and presenting these research data. 4. Firstly of all, we would like to say, the main purpose of using condom is to prevent pregnancy, and it is for the sex using. For the business ethic, the condom manufacturers has responsible and duty for the 14-16 years old people, according to the some countries policy that sex under 18 years old is not legal. Therefore; on the business ethic and policy part, the condom manufacturers should take some actions for the teenager user, for example, prohibit sell condom to less than 16 years old people or mention some warning sentences on the condom bag. Furthermore, the condom manufacturers should also attention when they operate in the advertisements.

Key Areas Of The Marketing Environment Marketing Essay

Key Areas Of The Marketing Environment Marketing Essay This assignment emphasizes on relationship approach to explain the concept of marketing. With regard to service, the concept of marketing takes into consideration manufacturers service organizations as well as service operations. Traditionally marketing was considered as a function which includes expertise planning and implementation of marketing mix. However, when it comes to services, this function of marketing is not taken into consideration. Marketing with regard to service is more about relationships, like those involving one-on-one transactions or whose scope is narrowed, for example, marketing of breakfast cereal or soap. Other kind of relationships whose scope is wider consist of significant social interaction which are on-going as well as long lasting, for example, service offered by hospitality industry or financial providers. Next, this assignment investigates the term relationship strategy and its nature. A detailed comparison about marketing and organizational behavior, concerning functions of businesses as well as academic regulations, drawn from the relationship approach are argued in this assignment. Lastly, the assignment emphasizes on the importance of service culture and internal marketing in this challenging global market to meet the marketing aspect and organizational behavioral needs of any business. 1.2: Analyze the relationship between businesses vision, mission and marketing strategy For any organization, mission statement is the most important statement which directs the business to achieve its goal and built its name in the market. Mainly, this statement includes three most important aspects, namely, vision, mission and core values. Vision is a wider thought of what the company wants to accomplish in future. Mission is mainly concerned which what steps the company is going to undertake to accomplish the set vision and core value involves the behavior of the company and its member throughout the course of goal accomplishment. All these three aspects are essential to direct the business through the path of success accomplishment. After the company has created the mission statement, it is then important for it to set the goals, objectives and strategic or action plan/s. Goals usually involves targets which the company needs to complete in order to accomplish the vision. Objectives are SMART (specific, measurable, achievable, realistic and time-framed) statements to accomplish companys goals. Strategic or action plans are the detailed executive plans which illustrate the ways in which goal and objective can be accomplished. 1.3: Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situations To analyze the key areas of marketing environment, the businesses are now emphasizing on strategic philanthropy concept. This concept helps to develop and evaluate the marketing issues, illustrates the focus of the stakeholders, and examines the aspects that need to be considered while executing the business plan. Today companies are realizing the advantages of strategic philanthropy concept not only for the employees and the investors but also for the community as whole. Currently, the companies are also formalizing and combining philanthropic decisions with other strategic decisions related to the performance of the company. 21st century companies are more emphasizing on management of social marketing issues for the interest of essential stakeholders. 1.4: Examine the factors influencing consumer choice and behaviour In the current globalised market, there is an accelerating need for ethical choices as proved by most researches. However, not much has been printed about the decisions made by the ethical consumers and the impact of their decision making on marketing. Due to limited proven research work about ethical consumer choice, this assignment will highlight the outcomes of national survey conducted on large scale in UK on ethical consumers. Equation modeling and reliability analysis methods were use to study this most important and ignored area and also to investigate the essential factors influencing ethical consumer choice and their interconnectivity. Two sets of data was used to create decision making model and its cross validity was examined. This innovative model of ethical consumer choice and decision making showed remarkable improvement on consumers buying choice. Study results of this researched proved that the buying intentions of the consumers were highly influenced. The assignment, however, further discusses implications of these results on marketing practitioners. 1.5: Assess the role of market research in business decision-making Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dysons bagels vacuum cleaner are often cited to support this view. Despite this, companies continue to seek the views of consumers on their new product ideas. The debate about the use of market research in the development of new products is long-standing and controversial. This paper reviews the literature in this area and examines the extent to which market research is justified and whether companies should sometimes ignore their customers. The paper offers a conceptual framework that may help companies to decide when market research findings may be helpful and when they may hinder the development of discontinuous new products. Amplification of assessment criteria 1.1 Examine the main contexts of marketing 1.1.1 Assess critically the role of marketing in business, e.g. the impact of marketing on society In todays time, marketing researchers and professionals are extremely interested in the value generated by marketing. Even though there is large number of research work on marketing, it is still unclear how the market value is interrelated with the interest of the marketing generators. Researchers further plan to examine how customer value and customer satisfaction are interconnected. This will help to lessen the uncertainty created around both the concepts. Both customer value and customer satisfaction are two different concepts in terms of theory and practical aspects. This assignment examines this along with highlighting whether customer value helps to predict the behavioral results in better way with compare to customer satisfaction, when it comes to business marketing. To address this issue, there are two different models generated and examined in a cross sectional survey with the purchasing management of a company. A direct influence of value on intention of purchasing manager is suggested by first model whereas the second model arbitrates the value with customer satisfaction. This research study proves that both customer value and customer satisfaction are two different concepts measured and conceptualized in different way, still are harmonizing with each other. 1.1.2 Demonstrate the contribution of marketing to business strategy, e.g. major contexts of marketing applications (consumer goods; business to business; services marketing) There can be no more important aspect of constructing an effective marketing strategy than understanding competitors and your own organizations competitive position. The techniques such as Porters Five Forces Model and a SWOT analysis have already been identified as ways in which an organization can assess aspects. 1.2 Analyze the relationship between businesses vision, mission and marketing strategy 1.2.1 Explain the relationship between businesses vision, mission and marketing strategy, e.g. developing a marketing strategy which supports the businesses corporate strategy A management team needs information about external environments to make sound strategic decisions. Environmental scanning is the process of gathering information about those external environments to inform decision-making. That information may come from a wide variety of sources. It is important to ensure that data gathering, interpretation/analysis and strategy formulation are seen as three separate stages of environmental scanning. Some organizations use the information they collect to construct different scenarios, which also contribute to their planning and prepare them for a flexible response. 1.2.2 Identify the key influences on shaping marketing strategy, e.g. competitor; capability and resources; target customers; external environment. A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. 1.3 Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situation. 1.3.1 Identify the main tools and techniques available for analysing key areas of the marketing environment, e.g. environmental scanning This article focuses on defining and discussing the concept of critical success factors as input into the analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including analysis, analysis of industry structure, industry/business experts, analysis of competition, and analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSFs from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSFs is presented. 1.3.2 Demonstrate the use of the main tools and techniques available for analysing key areas of the marketing environment, e.g. scenario planning The methodological tools and techniques that analysts use to assess the evolving Innovation, Science and Technology-related (IST) factors impacting their enterprises competitiveness and strategic environment. Studies generally show that a limited set of conceptual tools are regularly utilized by analysts in some enterprises; nevertheless, they are perceived only to demonstrate mixed success levels in meeting planning or decision-oriented needs. A performance gap exists between organizational needs to proactively address IST factors impacting their organizations competitiveness and the insights actually delivered to decision-makers by existing methods and the analysts who employ them. In this paper, the author defines the scope of IST analytical applications, identifies the conceptual tools and techniques used, applies a model for assessing the utility of the tools, describes the reasons why the tools do not deliver what is needed, and makes recommendations for improving the use of IS T-focused analysis tools. 1.4 Examine the factors influencing consumer choice and behaviour 1.4.1 Analyze the process of consumer product acquisition and consumer choice, e.g. models of consumer buying behaviour; impact of memory, perception and learning on consumer choice The ways in which consumers make choices are clearly of interest to those involved in marketing. Consumer behaviour includes elements which are rational and elements which are emotional. However, the process involved in making a choice and buying decision can be analyzed and represented in a step-by-step framework. This section examines that process and the underlying factors which determine consumer behaviour. 1.4.2 Analyze the factors which influence consumer behaviour, e.g. impact of personality, motivation, opinions, attitudes and values on consumer behaviour; role of reference groups on consumption behaviour In the field tourism progress and planning, the decision making process is highly multifaceted because companies and communities have to combat with economic, social and environmental aspects of greater development. Geographic Information Systems (GIS) can be considered as an essential tool of methods and technologies of high applicability to provide for the attainment of greater tourism development. To investigate conflict, Spatial (environmental) data can be utilized which examines competition, explores influence on and helps in making decision. The impact assessment and simulation is highly significant for the development of tourism, and GIS can a role in terms of the environmental audit, exploring the suitability of sites for the planned developments 1.5 Assess the role of market research in business decision-making 1.5.1 Differentiate between market research and marketing research, e.g. their roles in determining structural characteristics and understanding marketing strategy decisions Even when there is increasing talks on international standardization versus customization, to empirical intuitions existing fragmented light to deliver. On the basis of an integrated analysis of 36 studies revolving around outcomes of standardization / adaptation, his past, and performance, this flow has been found to be characterized by non-significant, contradictory, and to a certain level, the results disconcerting related to the concepts inappropriate pictures, poor design and poor analytical methods. The main termination arising from this analysis is that if you standardize or adapt to accomplish better business performance will fundamentally based on the totality of the conditions in which a company is faced with a scrupulous foreign policy of a specific time period. 1.5.2 Analyze the contribution of market research to the decision-making processes of a business, e.g. the role of marketing information systems; the importance of competitive intelligence This paper reports case study of an inter-organizational (IOS) of Cisco and Xiao Tong in China. We interviewed their senior managers, heads of departments and employees who have been directly affected in their work. Other sources of are company documents and publicly available background The study examines the benefits of the IOS for both corporations. The also reveals seven critical success factors for the IOS, namely intensive stimulation, shared vision, cross-organizational implementation team, high integration with internal, inter-organizational re-engineering, advanced legacy and infrastructure and shared industry standard. Outcome 02: Know how to build marketing strategy 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy After designing core values, vision, mission, you need goals and objectives that will help to accomplish your vision. Objectives The objectives are broad statements of what you want. Therefore they should be included in your vision. You should look into the mission, as you will be involved to realize your vision. Examples of business objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Improving profitability à ¢Ã¢â€š ¬Ã‚ ¢ Increasing the competence à ¢Ã¢â€š ¬Ã‚ ¢ capture a larger market share à ¢Ã¢â€š ¬Ã‚ ¢ give improved customer service à ¢Ã¢â€š ¬Ã‚ ¢ Advance employee training à ¢Ã¢â€š ¬Ã‚ ¢ Reduce the emissions of carbon dioxide à ¢Ã¢â€š ¬Ã‚ ¢ An objective should accomplish below given criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Good: Is it fitting with the vision and mission? à ¢Ã¢â€š ¬Ã‚ ¢ Acceptable: Adjusts the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the company and its employees? à ¢Ã¢â€š ¬Ã‚ ¢ Clarity: Is it easy to understand and easy to explain? à ¢Ã¢â€š ¬Ã‚ ¢ Flexible: can be adjusted and modified as needed? Ensure the objectives are paying attention on the significant aspects of the business. Do not use too many objectives or else you mind lose your concentration. Even the design of your objectives do not conflict and get in the way with each other. Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy Here are AgVA strategies, goals, objectives and action plan. It should be considered that the strategy is a sequence of techniques to use mission is to accomplish the vision. The objectives are statements of what I required to be done to execute the strategy. The objectives are explicit milestones to achieve the goal. The milestones can be accomplished with the action plans which include specific actions to be taken. Vision: a vivacious rural economy determined by value-added agriculture. Mission: To generate and foster the growth of value-added agricultural enterprises. Strategy: utilize local peasant leaders with the skills for the development of company and for business development. Objective: the interest of local farmers / development work experience. Objective: generate a Subscription twenty farmers February 1st. Action Plan: Establish a membership committee to employ local farmers heads. Recognize the 40 farm heads in major cities in the area. Call qualifying. Contact individually, in the hope that half of crowd will be ready to participate. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives Goals are specific, measurable, time-sensitive statement of what should be achieved and when it will be achieved. Milestones along the road to achieving your goals. Examples of the companys goals are: à ¢Ã¢â€š ¬Ã‚ ¢ at least a 20% after-tax rate of return on our investment in equity to earn during the next fiscal year à ¢Ã¢â€š ¬Ã‚ ¢ the market share of 10 per cent increase over the next three years. Reduce operating costs by 15 percent over the next two years, improving the efficiency of the production process. The time of the call-back to reduce the investigation of the client and not more than four hours. The goals must meet the following criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Measurable: What will happen and when? à ¢Ã¢â€š ¬Ã‚ ¢ Appropriate: apply it as a measure to reach the goal? à ¢Ã¢â€š ¬Ã‚ ¢ Feasible: It is possible to achieve? à ¢Ã¢â€š ¬Ã‚ ¢ Commitment: People are committed to achieving this goal? à ¢Ã¢â€š ¬Ã‚ ¢ Properties are the people responsible for achieving the objective included in the definition of the target. 2.4: Demonstrate how marketing strategies contribute to sustainable competitive advantages. This study examines the impact of the six dimensions of corporate social responsibility, sustainability marketing strategy the mediation influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. CSR consists of human development, environmental considerations, community involvement, product and service innovation trend, the attention of consumers, and the competition is an important strategy that will help companies get image enhanced marketing, customer satisfaction, stakeholder acceptance marketing performance and sustainability marketing. Here ISO 14000 106 companies in Thailand, was selected as the sample of the study. The results showed that some dimensions of corporate social responsibility has a significant impact on the marketing strategy, customer satisfaction, stakeholder acceptance and sustainability marketing. Furthermore, the performance of marketing a potential positive effect on the sustainability of marketing. Moreover, the ethical vision and competitive intensity has a moderating influence on the partial corporate responsibility strategy social relationships, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and sustainability marketing. Potential conversation with the results of the research is actually applied in the study Apply the main steps of marketing planning in practical business situations à ¢Ã¢â€š ¬Ã‚ ¢ mission statement (or define the mission of the company) has an impact on all the planning throughout the organization, because it is a statement of the companys overall business philosophy. Normally, a set of guidelines, rather than something that is expressed in quantitative terms hard and fast. à ¢Ã¢â€š ¬Ã‚ ¢ Situation analysis involves assessing the internal and external factors that influence the planning process and asks the question: Where are we?. This means that the research and analysis of all the information that has an impact on the organization and its operations, internal factors such as individual departmental corporate resources, external factors such as the current political events may interfere with the activities of the company. à ¢Ã¢â€š ¬Ã‚ ¢ organizational goals requires a management company to offer guidance on how the company to fulfill its mission, and it makes it clear that the company wants to be. This, in contrast to the mission, should be expressed in quantitative terms available. à ¢Ã¢â€š ¬Ã‚ ¢ strategies to achieve these objectives, concrete ideas on the achievement of corporate goals and relate to choose the way in which the mission is accomplished. 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy 2.1.1 Evaluate the key influences on strategic marketing planning, e.g. analysing competitors; identifying strategic marketing goals. The creation of a marketing strategy inevitably takes place in a strategic context which is a mixture of internal and external factors. Because of this, it is essential to have a clear understanding of that context before the marketing strategy is constructed. A systematic approach to acquiring that understanding helps to ensure that it is well informed and covers all the relevant factors. 2.2 Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy 2.2.1 Explain the importance of competitors, e.g. key issues when analyzing a businesss competitors Competitive analysis and strategic evaluation of the strongly corrugated and corrugated SWAK of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling an average of all relevant sources of competitor analysis in a framework in support of the efficient and effective strategy formulation, implementation, monitoring and adjustment. analysis is an essential part of the corporate strategy. It is argued that most companies are not this type of analysis systematically enough to carry. On the contrary, many companies are working on what is called informal impressions, assumptions and intuition by goodies information about competitors every manager continually receive. As a result, the traditional sites of the area scanned many companies to the risk of dangerous competitive blind areas due to a lack of robust competitor analysis. Demonstrating the value of information about competitors, such examples of business use to answer questions which provides information on five main competitors Management for Impact means that that is what is needed to respond to changing conditions and greater understanding by the adaptation of the project so it will be more likely to achieve its expected impact such changes may result in minor changes to the assets or major strategic reviews .. Each project is managed to be impacted by its own set of limitations. hold the internal and external constraints will help you to have realistic expectations of what can be achieved and set. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives 2.3.1 Explain the main types of strategic marketing objective, e.g. niche, hold, harvesting and divest objectives The purpose of strategic marketing analysis is to help managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. From this information it becomes easier to determinate exactly what the marketing goals should be. There are several types of strategic objective but four main ones are considered here. These are niche, hold, harvest, and divest goals and are considerable briefly. However the section that follows considers a further objective, namely growth. 2.3.2 Demonstrate the links between growth as an objective and other key strategic marketing objectives, e.g. examine types of growth (intensive, integrative, diversified) in relation to other to strategic marketing objectives When an organization adopts a diversification strategy they are essentially moving outside current, known areas of expertise. Through diversification they begin to work with new products, in new markets, and this brings new risks. Diversification for single-product organizations is an important development for two main reasons. First, risk becomes spread across two or more markets, and secondly, organizational resources such as management, marketing, finance, production, and operations can be used more effectively and efficiently when deployed across more than one product or market. Horizontal diversification occurs when products that are technologically unrelated to The established product range are introduced to the same market. Concentric diversification occurs when products that are technologically related to the Current portfolio is introduced to new markets. Conglomerate diversification occurs when products that is technologically unrelated To the current portfolio are introduced to new markets. 2.4 Demonstrate how marketing strategies contribute to sustainable competitive advantage 2.4.1 Identify the conditions necessary for sustained competitive advantage, e.g. Porters ideas for sustainability He described a category scheme consisting of three general types of strategies that are commonly used by companies to achieve competitive advantage and maintain. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer, then an economist before he specialized in strategy) and look at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and look at the strength or core competency of the company. In particular, he has two powers which he felt was most important: product differentiation and product cost (effectiveness) identified. 2.4.2 Assess how different strategies contribute to competitive advantage, e.g. key positions that a business can adopt (cost leadership, differentiation and focus strategies) and their impact in achieving competitive advantage Differentiate their products in a way to compete successfully. Examples of successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike Sneakers, By-Pastor, Apple Computer, and Mercedes-Benz. Differentiation that is tuned when the target segment is not sensitive to price, the market is competitive or saturated, customers have very specific requirements that may be under-served, and the company has resources and unique features that allow you to these needs in a response mode that are difficult to copy. These include patents or other rights of intellectual property (IP), the only technical expertise (eg Apples ability to design or animation prowess PEER), talented employees (for example, a champion sports team or a company of merchants Star brokerage), or innovative processes. Successful brand management is only observed even when the physical product is the same competitors. In this way, Chiquita was able to banana brand Starbucks coffee could be seen, and cou ld sneakers Nike brand. Fashion designers are heavily dependent on this form of image difference. 2.5 Apply the main steps of marketing planning in practical business situations 2.5.1 Demonstrate the process of marketing planning in a business context, e.g. devise outline marketing plans to meet the needs of different sizes and types of business The assignment gives few guidelines, examples, methods, tools, and the procedure to write a business plan that generates effluent outcomes. There is also online guidance available which are not chargeable and which demonstrates ways in which marketing strategy can be generated or a company to write a basic business plan or a plan related to sales by making use of freely available templates, examples and tools of how specific the statement separately and theories and techniques for marketing strategy and marketing planning, consisting of tools and guidelines for advertising, press, public relations (PR), and media relations, generation of sales through inquiries , advertising copywriting, internet and web marketing, offers, and so on. There is an in-depth information available about sales planning and selling based on current market situations. Outcome 03: Understand the concept and role of market segmentation and positioning Differentiate between market segmentation and product differentiation A small business can differentiate its product using marketing techniques, by physically changing the product or by changing the price. Using marketing, you can create a brand or image in the mind of consumers by pointing out the difference between your product and those of your competitors. For example, your advertising can show that while your product may cost the same as your competitors, it lasts longer, making it less expensive to use. If you sell tennis shoes, you can reinforce the toes, making it a longer-lasting shoe that appeals to frequent players who wear out their shoes. Lowering or raising the price of a product differentiates you from your competition. Because consumers have different needs, even when shopping for the same product, its important to know who is buying your product. This will help you plan your marketing, product development and pricing. You can sell a higher-priced version of your product with extra features in specialty stores to attract young, affluent singles, and sell another version with fewer features at a lower cost to young families or seniors. You can sell one version of your product to consumers, and another to businesses. 3.2 Compare and contrast different targeting approaches Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing number s of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions cost-effective and profitable cause and effect; inputs required to achieved required outputs, analyses, identifie

Attitudes of Men in The Yellow Wallpaper by Charlotte Perkins Gilman :: free essay writer

The Yellow Wall Paper: Attitudes of Men I feel that The Yellow Wall Paper written by Charlotte Perkins Gilman was written as a response to the attitudes of men and male physicians toward women during this time period.   Gilman experienced the ordeal the woman narrator went through and in the introduction it states, "Gilman consulted the prominent nerve specialist Dr. S. Weir Mitchell, and underwent his famous 'rest cure'--a regimen of total bed rest, confinement, and isolation" (p. 799).   The woman narrator was also isolated in one room with only the yellow wall paper.   I feel that this type of confinement led her to become delirious and she stepped over the boundary to insanity.   She sees that "the faint figure behind seemed to shake the pattern, just as if she wanted to get out" (p. 806).   The woman in the wall paper is the narrator herself trying to break free from a male dominated society.   This point of a male dominated society relates back to her husband, who is in fact a doctor, who is ordering her to take total bed rest.   She does not have any choice but to listen to her doctor husband.   Ã‚   The yellow wall paper has imprisoned her in this room.   I feel that the wall paper is a symbol of a male dominated society.   At first she absolutely hates it and then as she slips farther and farther out of reality, it grows on her:   "This paper looks to me as if it knew what a vicious influence it had!" (p. 803).   The smell of the room itself is a symbol of male dominance:   "It [the smell] is not bad--at first, and very gentle, but quite the subtlest, most enduring odor I ever met" (p. 809).     Ã‚  Ã‚  Gilman experienced this male domination first hand.   "Returning home, her attempt to follow Mitchell's advice, which was to devote herself to domestic work and her child, [and] severely limit any intellectual work . . . almost drove her to the brink of 'utter mental ruin'" (p. 799).   By doing so, she had to succumb to what the doctor had ordered.   To give in to such orders and give up a passion of yours is humiliating just as the woman creeping by daylight is humiliating (p. 810).   Ã‚   In the story, the woman narrator, had to give in to her husband just as Gilman had done with Dr.

The Right to Privacy :: Papers

The Right to Privacy Our country's fathers found themselves in a dilemma ratifying the Constitution. New York, one of the most powerful states, required a Bill of Rights be added before ratification. This was an incredible task for James Madison, the Father of the Constitution. Madison opposed enumerating a Bill of Rights for reasons expressed in the Ninth Amendment. Madison feared the listing of specific rights might be construed as the only rights citizens possessed. He was quite correct in his perception. Advances in technology, such as video cameras, phone taps, and Internet invasion, make privacy a very different issue in the new millennium than it was in 1791. The right to privacy is defined as the right to be protected from unwarranted intrusion by the government, media, or other institutions or individuals. There are many historical court cases dealing with the issue of privacy; some have become landmark cases that have shaped a whole new attitude about American civil rights. A few examples of such cases are The U.S Supreme Court decisions in Griswold vs. Connecticut (1965), and Roe vs. Wade and (1973). In addition to such monumental cases, many more recent, smaller cases have shaped the our right to privacy. Computer and telecommunication advances have made credit, medical, and other data readily available, highly marketable commodities, raising many concerns about individual's privacy. While few may be inclined to argue against the rights of citizens there is the question of the framers' original intent in adopting the Ninth Amendment. Most constitutional experts assume Madison meant simply "The enumeration of certain rights, shall not be construed to deny or disparage others retained by the people." (Amendment IX) However, "The right of the people to be secure in their persons, houses, papers and effects" has become a much more complicated issue than it was in the later part of the 18th century. The requirement of the states to include a Bill of Rights was ,in theory, a sound idea. The rights of the people should be protected. The times called for a specific list of these rights because of frequent failure to protest them. The purpose of the Bill of Rights was to state the rights of the people and to serve as law to protect them. The Bill of Rights lists both the civil liberties, freedoms guaranteed to an individual, and civil rights, what the government must provide for an individual.

Michael Jackson Essay -- Biography

Michael Jackson was born on August 29, 1958. He was one of ten children growing up. Michael and his siblings grew up in a very strict home. He had many conflicts with his father, who was physically and emotionally abusive. Michael’s music career began with the formation of The Jackson 5 in 1963, when he joined his brothers, Jackie, Tito, Marlon, and Jermaine in their already booming musical group. This was the start of Michael’s singing career. He was only five years old at this time, and went solo in 1971 at the young age of thirteen (Internet Movie Database). His fame continued to grow, until 1993, when things took a turn for the worse. Michael was accused of child sexual abuse. He denied these claims, and the little boy’s family was finally settled out of court. It was around this same time in the 1990’s that Michael was struggling with a drug addiction (Merkin, 2009). Lisa Maria Presley, who supported Michael through the sexual abuse claims, married him in 1993, but divorced him after only two years. He married again in 1996, this time to Deborah Jeanne Rowe, a long time friend. They had their first child, Michael Joseph Jackson Jr., or â€Å"Prince,† on February 13, 1997. Their second child, Paris-Michael Katherine Jackson, was born on April 3, 1998, followed by a 1999 divorce. The custody over both children went to Michael. To everyone’s surprise, Michael had a third child in 2002, the mother unknown. He claimed to have gone through the process of artificial insemination, using a surrogate mother and his own sperm. He named the child Prince Michael Jackson II, calling him â€Å"Blanket† (Ditzian, 2009). On November 20, 2002, Michael held his newborn baby, Blanket, over his balcony railing with a crowd of fans b... ...n. It is the therapist’s job to listen very carefully to everything that Michael says during their sessions together. Catharsis, the third technique, is when the therapist would guide him through his past and help him relive his problems to eventually overcome them. Finally, working through the now interpreted and understood events is the hardest and longest process of the four. It can take years to complete. As for Michael’s drug addictions, the process is very similar. His past would be uncovered, and he would be encouraged to work through his past conflicts and then, eventually, change the way that he is living (Comer, 2011). The Psychodynamic Theory has not proven itself to be very effective. It helps people more when it is paired with other approaches, and is now the starting point, or basis, in other types of therapy (Comer, 2011).

Case Study Summary of Zara and Oxford Industries Essay

Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. In keeping with the spirit of that demographic, Zara moves quickly. Like many apparel retailers, it has two seasons—fall/winter and spring/summer—but selections change frequently within those periods. Items spend no more than two weeks on the shelf before making way for new merchandise, and stores are replenished twice a week. With annual growth of around 20 percent in both sales and number of stores, Zara was finding that strategy increasingly difficult to execute. Part of the Inditex group of fashion distributors, it currently has more than 1,100 stores in 68 countries. With so much volume flowing through the supply chain, the company could no longer rely on guesswork by store managers as to how much product it needed to replenish at each location. In the summer of 2005, Zara heard about research being done on mathematical models for retailing, by professors Jeremie Gallien of the MIT Sloan School of Management and Felipe Caro of the UCLA Anderson School of Management. They were invited to Zara’s headquarters in La Coruna, Spain. The focus was on making better stock-allocation decisions for Zara’s growing network of stores. A prototype of the resulting model was implemented between March and July of the following year, as part of a six-month internship at Zara by MIT graduate student Juan Correa. Between August and December, researchers ran a live pilot involving distribution of a dozen products to Zara’s stores worldwide. An identical selection of products was dispatched to stores under the old process, for purposes of comparison. The mathematical model drew on historical sales data plus available stock in the warehouses to come up with a final number for each store. Gallien says the task was exceedingly complex. Each store carries several thousand items in up to eight sizes, with exact quantities to be determined for twice-weekly shipments. Through use of the model, computers could take over the basic number crunching, with humans left to make adjustments based on exceptions such as bad weather or unexpected disruptions in the sales channel. The emphasis on fast turnaround motivates consumers to purchase items on the spot. Unlike in many clothing stores, where seasonal lines remain on the shelves for weeks or months, a particular style in a Zara store can disappear within a week. Zara speeds up its supply chain by strategically selecting and locating suppliers. A â€Å"proximity model† judges not only their geographic placement, but their ability to respond quickly to production orders. About half of the retailer’s production meets the proximity threshold, mostly coming from suppliers in Spain, Portugal and Morocco. From a geographic standpoint, nearly 65 percent of production is sourced in Europe. Zara also buys from suppliers in Asia, but because of the need for speed, their number is â€Å"considerably less† than the industry’s average. The model has yielded additional benefits. Product now spends more time on the sales floor, and less in a back room or warehouse. With a reduction in misallocated inventory, there are fewer returns to the warehouse and transfers between stores. And, as Zara’s distribution network continues to grow, the retailer won’t need to expand its warehouse team as fast as the old process required. Summary of Oxford Industries Oxford Industries began in 1942 as a domestic manufacturer of basic, button-down shirts for mid-level retailers, particularly department stores. In recent years, however, the company has shifted its business model to focus on apparel design and marketing, with third-party producers handling manufacturing. As part of this transformation, the Atlanta-based company embraced a brand-focused business strategy. In 2003, Oxford acquired the island-inspired Tommy Bahama operations, followed by the 2004 acquisition of Ben Sherman—a well-known London-based brand made famous by the popularity of its shirts among British rock stars. Oxford’s legacy business units, Lanier Clothes and Oxford Apparel, also evolved. As one of the leading suppliers of men’s tailored clothing to retailers, Lanier Clothes designs and markets suits, sports coats, suit separates and dress slacks. While continuing to sell these under private labels, it also has licensed a number of well-known brands, including Geoffrey Beene, Kenneth Cole and Dockers. These products span a wide price range and are sold at national chains, department stores, specialty stores and discount retailers throughout the United States. Oxford Apparel’s products range from dress shirts and western wear to suit separates and golf apparel, designed mostly for private-label customers like Lands’ End, Federated Department Stores and Men’s Wearhouse. Oxford Industries also sells through 55 of its own stores. In the late 1980s, early in its transformation process and prior to the acquisition of Tommy Bahama and Ben Sherman, Oxford realized that it needed to bring its business divisions up to speed with more robust information technology. After completing the implementation of a company-wide enterprise resource planning system, the company contracted with an independent consulting firm to determine where it should invest time and money to further increase operational efficiencies and performance. The result of that in-depth study ultimately led to Oxford Industries’ decision to implement two solutions from JDA Software: Demand Planning and Master Planning. With so many possible permutations of size, style and color for each of its products, improving forecast accuracy was critical. Prior to implementing JDA Demand, Oxford relied on its retail customers’ demand forecasts for its private-label products, as well as information provided by the company’s own sales associates. If too much or too little product was created based on the retailer’s or the sales associates’ forecast, both Oxford Industries and that customer paid the price via lost sales or markdowns. JDA Demand enabled the company to better understand consumers’ evolving requirements and current trends, along with historical buying patterns, resulting in the ability to create more accurate forecasts and synchronize demand for replenished product with sources of supply. Oxford Industries can now compare its forecasts with those of its retail customers to ensure that the right amount of product is manufactured, leading to improved collaboration and service levels with its trading partners. The implementation of JDA Master Planning leveraged the solutions automated functionality to compile product information and production constraints to generate weekly sourcing and inventory plans from style to the SKU level. The solution also simultaneously considered factory capacities including special features, raw-material availability, and manufacturing and customer lead-times. Since Master Planning generated a first version of the supply plan by noon each Monday, Oxford Industries’ planners had four and a half days to resolve any issues to accommodate unplanned demand, which translated to an 85-percent improvement in planning efficiency. Although the company’s sourcing model has since shifted from a typical manufacturing process to more of a purchase process, manufacturing and customer lead-times, SKU-level decisions and some capacity constraints still need to be factored into the supply planning process. Master Planning provides the tools to let managers manage instead of serving as data-entry technicians.

Contrast and Similarities Between Digital and Film Cameras Essay

Nowadays camera is very essential technology in our everyday life. But once upon a time, camera was very rare. Somebody had to go to studio to take his/her photo. This technology was also so complicated at that time. All cameras were either huge in size or immobile. But now we find camera everywhere. Presently, we can not think of any mobile phones or laptops without build-in camera. All classical cameras were film cameras and now we hardly find them. Through improvement of technology, almost all cameras are being digitalized. With this change, digital camers look very different from the films. The main difference between digital and film camera is the storage option. In film cameras, captured photos are stored in the film itself whereas photos are stored in a memory card in digital cameras. Digital cameras has an image sensor . This sensor helps take and store photos. This sensor is absent in film cameras. If the film is exposed once it can not be used again in film cameras. Memory card is re-usable Photos stored in memory card can be erased and then it again be re-usable. Film has to develop by using different kinds of chemicals in film cameras while we can see photos instantly either on the computers or in digital camera. A darkroom is required to develop photos captured in film cameras and this process is complicated. This process is much easier if photos captured in digital cameras. We can easily print digital photos from computer. Digital cameras require more power than film cameras. Generally rechargeable and non-rechargeable batteries are used in digital and film cameras respectively. Film cameras response quickly. Its takes less time than digital cameras to focus. The fraction time between to focus is also less in film cameras. Now let’s discuss about photo quality between digital and film cameras. Photo quality is depends on equipment in digital cameras whether film cameras has no variation. All film cameras are same. They provide same quality photos. But in digital cameras photo quality depends on megapixel, sensor and on many other things. Today in market , we found 1 to 50 or more mega pixels digital camera. Digital cameras can be many types, such as DSLR, SLR etc. Film cameras is only one type. Lens and scale is also a great difference between film and digital cameras. Professional photographers are demand high quality cameras that why there first choice is digital camera. The other most important contrast between digital and film camera is tonal range. Tonal range is number of grades of light to dark in photo. Digital cameras are limited to 256 grades whereas film cameras have unlimited grades. Film cameras are ahead in tonal range. So they can produce limitless grades of light to dark. More apparently, film cameras can capture all dark view, not matter how mild it is. On the other hand, digital cameras produce bright view instead of mild darkness. We already know that, in digital camera photo quality depends on megapixel. So here is a question about its work, and also how grains work in film cameras. More mega pixel produces more sharp photos. Grains also do the same thing in film cameras. Brightness, hue, value, saturation etc are also same in digital and film cameras. Both has required lens, both has same shape, both can produce monochromic and color photos. In film cameras, grains speed depends on speed of the film whereas megapixel can be troubleshoot from menu. More people choose slower film camera. A slower film camera is equal to 8 megapixel camera. Both in film and digital cameras megapixel alone can’t sharp photo quality. Some special effect and zoom etc can changeable in digital cameras while film camera does not has those option. Aparture is almost same in both type of cameras whereas shutter is same. Size of photo can’t vary and lens is obvious equipment of both cameras. In conclusion, we can say both cameras are important. Because the importance of cameras are vary from person to person, profession to profession. Professional photographers generally choose digital cameras and again sometimes they need film cameras for specific reason. Both film and digital cameras has lots of fan. It just like CD and cassette, both are important.

Lil Richard’s Music Career and Influence Essay

Richard Wayne Penniman born in December 5, 1932 in Macon, Georgia began singing in his local church choir while he was young. Richard’s family had a family gospel group and thus he grew up in a gospel setting. At his young age, he was fascinated by shows that came to his town, and at the age of fourteen he left home and went with one show of medicine. He loved stage performance. At the age of fifteen years he was performing with minstrel show and there he got the name ‘little Richard’. Richard began performing at low-rent rhythm and blues revues, where he learned to mix gospel fervor with blues lyrics. (Tipton 1). Lil Richard learned to use the piano in 1951 by befriending Esquentia who taught him the pounding piano style for which he later became famous. He then went to Atlanta and met a singer by the name Bill Wright, whose hairstyle, stage makeup and performance attracted Lil very much. Later he won a talent contest award and thereafter with the help of Bill Wright signed a contract with RCA records in 1951 and released four singles. At the age of eighteen years he had the first recording session and his records sold well in Macon and Atlanta. His father’s murder made him deviate from music and started washing dishes, a job that supported his family; later he bounced back to music dominating Macon rhythm-and- blues with a new band. In mid 1950’s he laid down a foundation for rock and roll kind of music, and set rules governing that kind of music, thus he began with songs like â€Å"Tutti Frutti† and â€Å"Good Golly, Miss Molly† and by 1968 he had managed to sell well over 32 million records internationally. In 1958, however, at the height of his career, Lil Richard renounced his rock and roll lifestyle in favor of fundamentalist religion. Since that time, he has continued to vacillate between show business and the church, while never losing sight of his profound influences on countless rock and roll performers. Despite his inner conflict, Little Richard has justifiably earned his status as a true musical legend. (Tipton 1) After leaving the music industry for some time Lil Richard returned in 1985 and in 1986 he was inducted into Rock and Roll Hall of fame and he began series of performances and appearances. Richard was influenced by the surrounding where he was born, that is, Macon, Georgia; the heart of America’s gospel belt and he was attracted to singing in the church where his family too participated. He was greatly influenced by Sister Rosetta, the ‘Original Soul Sister’ of recorded music. She was Richard’s favorite singer whom he admired, and she provided Richard with his first ‘paid gig’ in 1945 when she invited him to sing on stage. The rock and roll piano style of Fats Domino that grew out of the distinctive sound of New Orleans Rhythm and Blues also influenced Lil Richard. Richard’s had an impact on music since his influence on both Rhythm & Blues and Rock ‘n’ Roll was significant. He is considered to be the man behind transitions from Rhythm & Blues to Rock ‘n’ Roll. Little Richard is an artist who has largely influenced the music of 20th century. He inspired a large number of artists to the music stage who consider him their idol. Cark Dick points that with Richard’s excellence he became a role model for every rock and roll performer. Redding Otis hints that he entered music business because of Richard (Friedlander 17). Following his rapid success, of stunning, spine-tingling R&B hits, like â€Å"Rip it up†, defined the new sound of rock and roll with changed piano-playing, and funky rocking arrangements. Further he influenced to develop the genre of music by injection of funk element to his music at his time through saxophone, which was studded in 1950’s road band. With a heavily accentuated back- beat, funky saxophone grooves and shouted vocals and emotive characteristics in his performances and songs marked a new kind of music. Richard provided outrageous extroversion, screaming out the often rather meaningless words of his songs, for example ‘Awopbopaloobopalambamboom’, but he made a kind of wild poetic frenzy out of these nonsense lyrics and that anti-linguistic drift has been found in rock music, and indicates the sensuousness or rock and pop. (Horrocks 132) Lil, a Black American influenced the music of the whites. British musicians in Liverpool, the Beatles were heavily influenced by Black music. The Beatles were not only paraphrasing Lil’s work but blending with them other musics and other cultural influences. (Horrocks 137). Lil’s rock music that began in the United States had an impact to the music industry since it was shaped and gave birth to popular music that ignited music professionals to venture into popular music by imitating Lil’s rock and roll. Nevertheless, Little Richard’s seminal influence in the arena of rock music cannot be diminished. He remains a legendary and iconic figure in popular music. Works Cited Horrocks R. Male myths and icons: masculinity in popular culture. Palgrave Macmillan, 1995, 130-138. Friedlander P. Rock and roll: a social history. Westview Press, 1996, 14-23. Tipton Nathan. , G. Little Richard (Richard Penniman). Chicago: West Adams, 2002,1-6.

Professionals Paid To Much

Ever since contracts began in professional sports the price of athletes has continued to rise. So why are athletes worth so much? And where does all the money come from? It is all about the revenue, a team’srevenue determines how much they can pay their players. Athletes deserve their pay because they aresome of the hardest working people and are the cornerstone of a business that makes billions of dollars. ` ` Athletes are some of the highest people not only in the United States but possibly in the world. But it hasn’t always been that way.When contracts in professional sports first began athletes were barely making enough to pay for their meals. They were paid in the area of twenty dollars a week. Even though that was in the early 1900’s it still wasn’t much. And ever since the sports entertainment industry became popular around that time period salaries skyrocketed. For example, in the 1920’s legendary baseball player Babe Ruth earned more in one year than the president of the U. S. at the time. Since then athletes have been taking the money and running with it. ` ` Athletes are paid so much because they are the focal point of these multi-billion dollar industries.Their success determines the success of the wholeteam’sfranchise, and if the team doesn’t have any success they’ll be no money for anyone to make. Although it may not seem like it, professional athletes are some of the hardest working people around, not only physically but mentally as well. They put their bodies through vigorous training and deserve every penny they earn. Although anathlete’sseason is only a couple of months out of the year, they don’t just start getting ready a couple of weeks before the start of the season. They train year round to keep their bodies in shape. They work six to seven days a week for up to fifteen hours a day.Vacations are rare; they don’t get much time off, and they are always in the publi c eye, which can be quite stressful. They maintain their bodies so that they are able to compete at the highest level possible. They do this to ensure that when game time comes they are physically able to perform for the fans, which is their main goal besides winning, to keep ratings high and maintain their high priced salaries without question. ` ` Teams can afford to pay their players so much because the sports industry is a 90 billion dollar industry and athlete’s incomes are only five percent of that.This is so because as each team gains more and more success the value of that team goes up and when the team’s value is up, they attract more media attention which results in more fans. More fans means more money spent on tickets, team apparel, and concessions during the game. Sports are a form of entertainment, and when people are entertained they continue to be interested, and show their support by attending games or watching them on television or listening by radio: ` The beauty of it is that the service of sports can be consumed by more than one individual per unit time.Think about it, a stadium of people watching A-Rod consumes his service at the same time, which means his service is available to thousands of people in unison. Factor in television and you’ve got a service available to millions of people all at once (Reece). This is relevant becauseunlike athletes most jobs do not provide a service to millions of people so their not going to be paid as if they are. And since a team can provide a service to so many people they can pay their players as much as possible.` Unfortunately, sometimes teams do not always have the success they want from their players, and have to search for new ones to get the job done. So what can teams do to make them selves more likely to win? â€Å"Perhaps the primary way is to employbetter player talent† (Doc). Having better players improves your chances of winning, and winning leads to larger team r evenue, sothat better players can continue to be signed making the team much better. ` ` The effects of paying athletes too much can become an issue because athletes are realizing that they can earn more money than they ever thought could.Each time a player’scontract is up, they are either traded, released or renegotiate a new contract. Most of the time during negotiations athletes will demand more money than the team is willing to pay, because they know if they stick to what they want they will eventually get it. Players will go to extreme measures to obtain a sizeable contract, to the extent that they will holdout. Meaning they separate themselves from the team. Causing them to miss mandatory meetings, practices, and team functions, which are critical to a team’s success.Some holdouts even go into the sports season, causing them to miss games, all which the player is fined thousand of dollars for. When it goes as far as that, some players will start to criticize the team’s management in the media causing even more of a problem. These holdouts cause friction with team management, coaches, player’s and affect the team directly. This is why some believe that athletes are spoiled and undeserving of the money their paidand should not be looked up to. Anderson says that, â€Å"The off fieldbehavior of many athletes allegedly demonstrates that we should not be paying great sums of money to people who are not proper rolemodels for our children†. Anderson is one of many who feel that way about athletes, and will not be the last person to address the subject. ` Yes, professional athletes and actors are paid to much. Professional athletes and actors get paid a substantial amount of money for one game, or movie. While our men and women in the United States Military are struggling to feed their families.It is a sad commentary on our societal values that these entertainers are taking in seven million dollars a years or more. While teache rs, police officers, and firefighters make less than one percent of the income of some athletes and actors. Even if an athlete or actor is having a bad seaon they still recieve there contract ensured pay. Although some people would say, â€Å"There is a long and tough way towards becoming a great and the famous sports star or movie star. It not only requires persistent efforts but also talent. Few people on this field could accomplish great things like them.As a reward, they deserve a higher compensation. † On other hand, a Staff Sergeant (E6) in the United states Army makes an average of $28,285 a year. These are men and women on the front line difending our Country. They are not acting on a telivision show or playing a game. Professional athletes and actors should not be paid more than our men and women who fight for our Country. If a soldiers gets hurt his or her's pay is almost cut in half. If a professional athlete gets hurt they are still paid an overly substantial amou nt of money.When an actor gets sicks they will put the film they are making on hold. While the actor still is getting paid millions of dollars. The work professional athletes and actors do may be hard, but just for our entertainment it is not worth the price they a paid. The amount of money they make every year is ridiculous. Our soldiers do not get paid half of what an actor or a profession athlete do. In conclusion yes professional athletes and actors are paid to much. Now ill tell you why they should be payed so much. movie and sports stars certainly are under a great deal of pressure.The first pressure is that they are always at risk of injuries and also accidents. movie studios and sports teams get a large amount of money from their stars’s work. Filmmakers get money from the sale of movie tickets, while spectators have to pay money to watch a sports match. In fact, there is a high difference between the revenue of producer and the money that actors are paid. For example , Mission Impossible 4, a movie released in 2011, had grossed nearly $700,000,000 worldwide (Box Office Mojo Online). However, the main actor – Tom Cruise was paid only $12,000,000 (Statistic Brain Online, 2012).Not only that but also the star’s trademark brings a great deal of value to sponsors. Some stars become advertising tools of their teams or their companies, whereas some others share their royalty images with the owners. An example is that Cristiano Ronaldo, a soccer star, who gets $30 million each year in various endorsements, has to agree to a 6:4 split of this money with his club – Real Madrid (Jamie Sanderson, 2012). Therefore, if movie and sports stars thrust a lot of money on their managements, it will be not fair if they get paid less.