Written campaign pitch Essay Example | Topics and Well Written Essays - 1750 words

Written campaign tilt - Essay ExampleThis campaign sales pitch is designed to work under a strategy know as market-differentiation and through the white plague of the resources that are available in the Attic stores. The growth of this business as well as the consumer awareness/loyalty go away be attained through the use of the resources provided by the three principal partners of Attic stores. The marketing mix to be employ by the Attic stores leave behind be centered on the emphasis of the high quality of their products and the fast customer service accorded to the clients by the staff of Attic stores.It is definitely probable that various risks will be involved in this face of a marketing mix. As a solution to this, Attic stores will consider structuring this campaign pitch into four segments. The first segment of this campaign pitch will focus on the instantaneous and antiphonary business environment accorded to Attic stores. In utilizing the immediate and responsive busi ness environment, the Attic stores shall make use of a campaign slogan to be referred to as fashion mania. Fashion mania flock be given wide-meaning showing obsessions that people have for up-to-the-minute clothing and more specifically unoccupied/sportswear. We shall therefore change our business name to Attic Stores Fashion Mania.As part of our change, we shall encompass various modes for the distribution of our products. That means that we will not rely only on the traditional methodologies that are used by separate retail outlets in the distribution of their products. As such, we will employ the use of other methodologies for example mail orders so as to address the clothing needs of our clients who are very expeditious and do not have free time at their disposal to come personally to the stores (Adcock, 1998). We will also use the internet and the social media like Facebook and blogs sell our products. The use of the social media is particularly chief(prenominal) because a t this digital era, most of the people