Industry Analysis Essay Example | Topics and Well Written Essays - 750 words

Industry Analysis - Essay Example Other significant competitors in this segment include Polaris, BMW, and Triumph. Honda is the world’s biggest motorcycle producer, followed by Yamaha, and Suzuki. In the U.S., Harley has the biggest market share. Heavyweight Motorcycle Producer Approximate Worldwide Market share Ranking Honda 1st Yamaha 2nd Suzuki 3rd Harley-Davidson 4th Kawasaki 5th BMW 6th Polaris 7th Triumph 8th # 3 Strengths One of the prominent strengths of Harley-Davidson is the power of its brand. Harley-Davidson attracts a strong following from its loyal customers worldwide due to its commitment to the delivery of a unique experience. The ability of Harley-Davidson to deliver unforgettable experiences is the biggest attraction to Harley-Davidson customers worldwide. The engagement offers a platform to other stakeholders to experience Harley-Davidson lifestyle, environment, people, and products. In addition, Harley-Davidson strength also emanates from its strong after sales service, which is exhibited b y its â€Å"family† concept exhibited by Harley Owners Group (HOG). Harley-Davidson’s marketing efforts such as dealer promotions, customer events, and advertising have consolidated the company’s brand. ... Harley-Davidson derives a lot of strength for its customized products that appeal to the customer’s specifications. In offering a range of customized bikes, the company is assured of aligning its products with the prevailing consumer needs and expectations. The continuity of a unique culture of letting customers share their adventure and experience of the company’s products has made Harley-Davidson an American icon. Harley-Davidson initiatives such as building of a museum in Milwaukee in 2008 have pursued to build a unique experience that reinforces bonds between the company and the company. Weaknesses Harley-Davidson faces challenges in keeping in touch with an ever growing advancement in the design of motorcycles. Although Harley-Davidson motorcycles embody an innovative design and high performance, keeping up with an ever growing innovation by the competitors are challenging as the company has constantly invested in research and development (David, 2011). In addition , some of the prominent competitors of Harley-Davidson strategic alliance between Suzuki and Kawasaki in the fields of product development, design, engineering, and manufacturing may have heightened competition. Another weakness that befalls Harley-Davidson is competition from established heavyweight motorcycle dealers such as Honda, Suzuki, Kawasaki, and Yamaha. The heavyweight motorcycle market is highly competitive, especially from competitors based outside the United States. Most of Harley-Davidson competitors are diversified in the automotive market and other fields. The diversification reinforces the competitors’ operations while Harley-Davidson remains exposed to aspects such as economic